The Ensync CEO, Eduard du Plessis summarises the need for change:

"Ultimately, it was a combination of restrictions, inflexible products, low margins, and an inability to build our own value chain, and hence differentiate ourselves against the market and our wholesale partner, that has compelled Ensync to move to Africa INX. Choice and flexibility, has become critical to the expansion of our business in a market that is changing rapidly."

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